Advance Marketing Management MCQ || Advance Marketing Management Questions and Answers

136. ____________ is a measure of attachment that a consumer has to a brand.

  1. Brand loyalty
  2. Brand association
  3. Brand Equity
  4. Brand awareness

Answer.1. Brand loyalty

Explanation:

Brand loyalty is the positive association consumers attach to a particular product or brand. Customers who exhibit brand loyalty are devoted to a product or service, which is demonstrated by their repeat purchases despite competitors’ efforts to lure them away.

 

137. Communication activities which provide incentives to consumer is known as_________

  1. Advertising
  2. Direct Marketing
  3. Sales Promotion
  4. Publicity

Answer.3. Sales Promotion

Explanation:

Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales.

 

138. Merchandise allowance is a __________ technique.

  1. Consumer promotion Techniques
  2. Trader Promotion Techniques
  3. SalesForce Promotion Technique
  4. Pull Promotion Technique

Answer.3. SalesForce Promotion Technique

Explanation:

Salesforce Promotion is designed to motivate the sales force and make the sales force selling efforts more effective, including bonuses, contests and sales rallies. Merchandise allowance is a SalesForce Promotion Technique.

 

139. The additional amount of money consumers are willing to pay for a brand is known as ___

  1. Brand loyalty
  2. Brand association
  3. Brand Equity
  4. Brand awareness

Answer.3. Brand Equity

Explanation:

In general, the value of brand equity is measured by the additional amount of money the consumer is willing to pay to get the same product or service attached to a certain brand.

 

140. Sales persons who want the sales to come to them are known as

  1. Transactional
  2. Closers
  3. Relational
  4. Consultants

Answer.1. Transactional

Explanation:

Transactional salespeople are employees that are often passive and are content to find a comfort zone that they rarely ever leave. They are often known as order-takers because rather than hunting for a potential sale, they wait for the sale to come to them.

 

141. The process which consists of six stages; prospecting, preapproach, approach, presentation, close, and follow-up is called the:

  1. Product Marketing Process
  2. Direct Marketing process
  3. Personal selling process
  4. Purchase decision process

Answer.3. Personal selling process

Explanation:

Personal selling is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product.

The personal selling process consists of six stages:

  1. Prospecting
  2. Preapproach
  3. Approach
  4. Presentation
  5. Close
  6. Follow-up

 

142. Excuses for NOT making a purchase commitment or decision are called

  1. Constraints
  2. Interventions
  3. Troubles
  4. Objections

Answer.4. Objections

Explanation:

Objections are excuses for not making a purchase commitment or decision. Some objections are valid and are based on the characteristics of the product or service or price.

 

143. The final stage in the personal sales process is the stage

  1. Follow-up
  2. Assumptive Close
  3. Trial Close
  4. Presentation

Answer.1. Follow-up

Explanation:

The final stage in the personal sales process is the follow-up. The selling process does not end with the closing of a sale; rather, professional selling requires customer follow-up. The follow-up stage includes making certain the customer’s purchase has been properly delivered and installed and difficulties experienced with the use of the item are addressed.

 

144. AIDA stands for Awareness, ______, Desire and _____.

  1. Interest; Action
  2. Idea; Approach
  3. Intensity; Appeal
  4. Involvement; Appeal

Answer.1. Interest; Action

Explanation:

AIDA stands for Attention-Interest-Desire-Action.

AIDA model is a blueprint that marketing, advertising and sales functions use to target all touchpoints during a customer’s purchase journey, that is, from getting to know about the product to finally buying it.

 

145. A consumer contest is an example of _____.

  1. Personal Selling
  2. Sales Promotion
  3. Advertisement
  4. Indirect Selling

Answer.2. Sales Promotion

Explanation:

Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. A consumer contest is an example of Sales Promotion.

 

146. Avon, Amway, and Tupperware use which of the following forms of channel distribution?

  1. Direct marketing channel
  2. Indirect marketing channel
  3. Forward channel
  4. Fashion channel

Answer.1. Direct marketing channel

Explanation:

Direct marketing is Direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships. Avon, Amway, and Tupperware use Direct marketing channel.

It is a form of advertising that specifically targets a person or company to generate new business, raise the profile of an organization or product, or make a sale. Direct mail, telemarketing, and email marketing are all popular types of direct marketing.

 

147. Makers of televisions, cameras, tires, furniture and major appliances normally use which of the following distribution channel forms?

  1. Direct marketing channel
  2. Indirect marketing channel
  3. Horizontal channel
  4. Synthetic channel

Answer.2. Indirect marketing channel

Explanation:

An indirect channel outsources the distribution of those products to different intermediaries that are responsible for delivery. Indirect marketing is social media accounts, blogs, and newsletters, that don’t try and sell you anything.

For example, the makers of televisions, cameras, tires, furniture, major appliances, and many other products sell their goods directly to large retailers such as Wal-Mart and Pricesmart, which then sell the goods to final consumers.

 

148. The benefits of marketing channels are ______

  1. Cost-saving
  2. Time-saving
  3. Financial support given
  4. All of above

Answer.4. All of above

Explanation:

Marketing channels are an effective way of ensuring that products reach their intended customers. Marketing channels are usually integrated in order to ensure increased profits.

Advantages of Using Marketing Channels
  • Help to save more money.
  • Save time.
  • Convenience.
  • Reduced costs.
  • More customers.
  • Rapid distribution of products.
  • Financial support given
  • Increased effectiveness.
  • Access to customers.

 

149. ________ is a marketing channel that has no intermediary levels.

  1. Direct marketing channel
  2. Indirect marketing channel
  3. Forward channel
  4. Hybrid channel

Answer.1. Direct marketing channel

Explanation:

Direct marketing is Direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships.

A direct marketing channel has no intermediary levels. It consists of a company selling directly to consumers. For example, Avon sells their products door to door or through home and office sales parties; Shanshan sells clothing directly through mail orders and by telephone, and many factories sell their machines or equipment through their own stores.

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