Advance Marketing Management MCQ || Advance Marketing Management Questions and Answers

Answer.4. Flex Board

Explanation:

Dealers boards or flex boards are outdoor advertising signage and Dealers boards consist of information like the Company name, Logo, Images of products, etc. Flex Board media can give 24-hour exposure to the public eye.

Answer.2. Publicity

Explanation:

Publicity is known as a free form of promotion. In marketing, publicity is the public visibility or awareness of any product, service, person or organization (company, charity, etc.). It may also refer to the movement of information from its source to the general public, often (but not always) via the media.

Answer.3. Push Money

Explanation:

Trade promotion is part of revenue management and refers to marketing campaigns directed at wholesalers or retailers rather than at final consumers. It is a marketing technique aimed at increasing the demand for products in retail stores.

Type of trade Promotion

• Contests
• Premium
• Special discounts
• Push money
• Novelties

Push money is a bonus given to salespeople for selling a specific brand. This is given in simple cash rewards for encouraging the customers to buy the product in question. This is important when a marketeer s faced with layers who offer similar products. Retailers must carefully manage push money programs to ensure salespeople do not ignore customers’ needs in order to earn a bonus.

Answer.2. Consumer Promotion

Explanation:

Consumer promotions are the strategies businesses use to gain more customers or develop brand loyalty among current customers.

A pull marketing strategy, also called a pull promotional strategy, refers to a strategy in which a firm aims to increase the demand for its products. Product costs include direct material and draw (“pull”) consumers to the product.

In the case of using the pull strategy, marketing efforts are directed at the ultimate consumer and consumer promotions, such as consumer contests and sweepstakes, rebates, coupons, free samples, or consumer premiums, etc. are used. If this strategy is also chosen to include advertising, there

Answer.3. Deception

Explanation:

False advertising is defined as the act of publishing, transmitting, or otherwise publicly circulating an advertisement containing a false, misleading, or deceptive statement, made intentionally or recklessly to promote the sale of property, goods, or services to the public.

A false advertisement can further be classified as deceptive if the advertiser deliberately misleads the consumer, as opposed to making an unintentional mistake.

Answer.1. Push

Explanation:

The strategy that encourages dealers and distributors to sell a product is known as Push Money.

Push money is a bonus given to salespeople for selling a specific brand. This is given in simple cash rewards for encouraging the customers to buy the product in question. This is important when a marketeer s faced with layers who offer similar products. Retailers must carefully manage push money programs to ensure salespeople do not ignore customers’ needs in order to earn a bonus.

Answer.2. Positioning

Explanation:

• Creating an image of the product in the minds of the target group is called Positioning.
• Positioning is the way in which a company wants its target segment customers to view its product.
• Positioning is everything a company does to convey its product’s value to the customer, and it is the way that its product solves the customer’s problems.
• Positioning requires that you differentiate your product from other products in the market, otherwise all products will be grouped together if there is no difference in positioning.
• The more effective your product positioning, the easier it is for customers to understand your product’s value to them.

Answer.4. Media Buying

Explanation:

Media buying is a process used in paid marketing efforts. The goal is to identify and purchase ad space on channels that are relevant to the target audience at the optimal time, for the least amount of money.

Answer.2. Media Schedule

Explanation:

In media scheduling, the decision regarding the date and time of advertisement to appear is taken. Media planning ensures the appropriate timing of advertising.

The media planner takes the decision regarding the month, day, and time of advertisement. He also considers the frequency of ads in seasonal months. Appropriate time in media scheduling is when our target audience is most receptive to the advertisement. For example: If an advertisement is shown on holiday, it may attract higher readership/viewership. Thus, media planning helps in media scheduling.

Answer.1. Advertisement Campaign

Explanation:

Series of advertisement messages that share a single idea or theme is called Advertisement Campaign.

An ad campaign is a set of advertisements that revolve around a single message and are intended to achieve a particular goal. For example, a company might create an ad campaign to meet one of the following business objectives: To create brand awareness for a new product. To drive sales of a product or service.

Answer.1. In-Store Advertising

Explanation:

Point of purchase advertising, or POP, is a marketing material that retailers use in their stores to promote products, catch consumers’ attention and incite them to buy. It is also a term referring to the strategic placement of products in the store. of promotion that turns a shopper into a buyer. Point of purchase is also known as point of sale, in-store marketing, retail marketing or shopper marketing. Whatever the name, POS is hard to avoid, whether it is the apparently random display.

Answer.4. Media Vehicle

Explanation:

The media vehicle is the specific message carrier within a medium, such as Hindustan Times, Business Today, and Star Sports are examples of media vehicles in print and broadcast media. Media schedule specifies media scheduling and the timing decisions

Answer.2. Media Strategy

Explanation:

Media strategy is a series of actions that planners take to attain media objectives. In addition, media strategies should achieve an advantage over competitors. If media objectives are achieved, it is because optimum strategies were employed. Thus, it is necessary to first state the objectives and follow with correct media strategies.

Answer.1. Media Mix

Explanation:

Media mix is the combination of media used in an advertising campaign, e.g., press, TV, outdoor.

A media mix is the blend of paid communication channels that an organization uses to get its messaging and brand across to potential customers. A media mix typically includes social media, traditional print ads, TV ads, and direct email.

Answer.4. Media Selection

Explanation:

Media selection is the problem of finding the most cost-effective media to deliver the desired number of exposures to the target audience.