Advance Marketing Management MCQ || Advance Marketing Management Questions and Answers

Answer.4. Informative advertising

Explanation:

Informativé advertising is advertising used to inform consumers about a new product or feature and to build primary demand.

Answer.3. Reminder advertising

Explanation:

Reminder advertising is advertising used to keep consumers thinking about a product.

Answer.1. Affordable method

Explanation:

The affordable method is the simplest way of determining the overall annual marketing budget is to base the budget on what the company can afford.

You will immediately recognize, of course, that although a simple approach, there is relatively little or no real merit in adopting this approach to setting the annual marketing budget.

Admittedly, it does ensure that the company does not ‘overspend’ with regard to its financial resources.

For example, in the case of a company that is making little profit, it will allocate relatively little to its annual marketing budget and hence remain at its very best stuck in its low-profit situation.

Answer.3. Competitive-parity method

Explanation:

The competitive-parity method is a method that refers to set their promotion budgets to match competitors’ outlays. They monitor competitors’ advertising or get industry promotion spending estimated from publications or trade associations and then set their budgets based on the industry average.

Answer.1. Advertisement media

Explanation:

Advertisement Media are the vehicles or channels through which advertising messages are transmitted to the target markets or consumers so that the desired action may be induced at the consumer level.

It is important to select the right media so that the target audience receives the message at the lowest possible cost. Selecting the most appropriate advertising media presents a challenge. especially for small businesses with limited budgets.

Answer.3. Advertising layout

Explanation:

Advertising layout is a plan of presenting the message in a more specific and compact form within the advertising space available to the target consumers. The value of the layout of an advertising copy largely depends upon the effectiveness with which the advertisement message is presented. In order to provide a logical, clear, effective, and unified presentation of the message.

Answer.4. Marginal test

Explanation:

Measuring advertising effectiveness refers to the evaluation of advertising results against the established standards of performance and objectives.

The three methods involve in evaluating advertising effectiveness are:-

1. Pretest
2. Post-test
3. Concurrent test

Pre-testing Methods: If the evaluation of advertising is made prior to running/actual implementation of advertisements then such tests are known as pre-testing methods. T

Post-testing methods: Where evaluation of advertising is made after the ads have been run/actually implemented then such tests are known as post-testing methods.

Concurrent testing is evaluated throughout the whole advertisement execution process. Tests are conducted while the audience is exposed to different types of media.

Answer.3. Readability studies

Explanation:

Concurrent testing takes place while the advertising Is being run to assess communication responses and track actual behavior.

The concurrent testing method involves

1. Consumer diaries
2. Co-incidental surveys
3. Mechanical Device

The coincidental survey technique is most often used with broadcast media. Random calls are made to individuals in the target market.

The consumer Diaries method involves giving the families selected in advance of a diary or individual diaries to the members of the family. The selected families and individual respondents are asked to record the details about the program they listen or view.

The mechanical devices used to measure the ad differences concurrently are more common to broadcast media. These are:

• Audio meters
• Psychogalvanometer
• Tachistoscope
• Truck Electronic Unit.

Answer.1. Advertising appeal

Explanation:

Advertising appeal is defined as strategies for grabbing the attention of people to persuade them to purchase your product or service. The approach can be a marketing or advertising strategy. Many advertisers commonly use appeals to influence their customers. It is also used so that people can support a cause.

Answer.4. Buying motive

Explanation:

Buying motives is an aggregate of all the factors which arouse the needs of customers and guide them in the final selection. In other words, a buying motive is the inner feelings, urge instinct, drive, desire, stimulus, thoughts, or emotion that makes a buyer buy a certain product or service to satisfy his needs.

Answer.3. It must be economical

Explanation:

Advertising appeal is defined as strategies for grabbing the attention of people to persuade them to purchase your product or service.

Characteristics of advertising appeal

1. It must be conceptually sound
2. It must be interesting
3. It must be a Creative Concept
4. It must be complete
5. It must be Meaningful
6. It must be Believable

Answer.2. Emotional appeal

Explanation:

An emotional appeal is related to an individual’s psychological and social needs for purchasing certain products and services. Many consumers are emotionally motivated or driven to make certain purchases.

Advertisers aim to cash in on the emotional appeal and this works particularly well where there is not much difference between multiple product brands and its offerings. Emotional appeal includes personal and social aspects.

Answer.2. Beauty appeal

Explanation:

With the beauty appeal, advertisers are showcasing their products in the most appealing way possible. Aishwarya Rai Bachan endorsing L‟Oreal is an example of beauty appeal

Answer.1. Ad copy

Explanation:

Advertising copy is the content and context of a message contained in an advertisement. It is printed text or spoken words in an advertisement. Radio or television advertising is sometimes referred to as continuity which is the same as ad copy.

Answer.1. Institutional copy

Explanation:

Institutional copy is an Ad copy that informs the target group the fact that the manufacturer is established enough to give them the right goods.

This is the type of advertisement used to present the company’s image. When a pharmaceutical firm takes space it describes its research skills, its contribution to society, etc. The copy aims to develop and maintain goodwill for the product that the product comes from a reputed house.