Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor?
Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor?
Right Answer is:
Advertising
SOLUTION
- Advertising tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.
- The term ‘promotion mix’ is used to refer to the combination of different kinds of promotional techniques used by a business enterprise to create and maintain sales of its products.
- A firm can utilize one or more of four basic tools of promotion, viz., personal selling, advertising, sales promotion and publicity.
- These are known as elements of promotion mix. Determination of promotion mix is important because of two reasons.
- Advertising has been defined as any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.
- It involves dissemination of information about a product, service or enterprise to induce people to take actions beneficial to the advertiser.